This section offers results of racialized attitudinal research, or research on people’s attitudes toward race. Existing attitudinal data can inform strategies and offer ideas and examples for groups that want to do their own attitudinal research. The section on Communication also has helpful ideas about the ways in which groups have used attitudinal data in racial equity work. The Communication section includes information about a large and growing body of work that suggests people bring a lot of implicit bias and unexamined assumptions to attitudes about racial issues and, in fact, bring racially charged assumptions to a whole host of attitudes and topics even when race or racism is never explicitly part of the conversation. Knowing this provides some useful ways of thinking about how to present attitude data – making sure to offer context that helps convey the intended message, and “inoculates” people from adding their own messages to the information being presented.
- Don't Call Them "Post-Racial": Millienials Attitudes on Race, Racism and Key Systems in Our Society
- Racial Attitudes Surveys and Data
- How Do Racial Attitudes Affect Opinions About The Health Care Overhaul?
- Legacy of Slavery Still Fuels Anti-Black Attitudes in the Deep South
- The Opportunity Survey: Understanding the Roots of Attitudes on Inequality
- Meta-Analysis of Recent Polling Data on the Impact of Racism on American Society Today
- On Views of Race and Inequality, Blacks and Whites are Worlds Apart
- 2016 Millennial Impact Report
- Public Opinion Research: Millennials' Attitudes Towards Immigrants and Immigration Policies
- The "Woke" Generation? Millenial Attitudes on Race in the U.S.
- Race Equity Glossary of Terms