Communicating for Racial Justice

MediaJustice offers the following definition of framing (a particular communication strategy – see Framing and Messaging) applied to communicating about racial justice. They note that justice framing “is a methodology that exposes structural inequity, emphasizes social responsibility and corporate accountability, and highlights the role of government and policy. Justice framing uses news coverage, policy, entertainment media, and all forms of communications to move public conversations toward a collective vision of progressive structural change.

When and how to be explicit about race is still controversial, even in the racial equity field. It is critical to be able to showcase and explain not just racial disparities, but also the full nar [...]

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Research and Analysis



“People don’t realize what’s really going on in this country. There are a lot things that are going on that are unjust. People aren’t being held accountable for. And that’s something that needs to change. That’s something that this country stands for: freedom, liberty and justice for all.”

~ Colin Kaepernick


The Shift: Narrative and Arts Amid the Culture Wars – Facing Race

Also in this section:
  • Implicit Bias

  • Using Social Media

  • Framing and Messaging

  • Working with the Media



Caucusing (Affinity Groups)

Implicit Bias


Multicultural Competency


Racial Healing

Racial Reconciliation

Restorative Justice

White Supremacy Culture

Racial Equity Tools

We offer tools, research, tips, curricula, and ideas for people who want to increase their own understanding and to help those working for racial justice at every level – in systems, organizations, communities, and the culture at large.

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