Using Social Media

Social media as an organizing tool has propelled into full force with more people working—and organizing—from home, since the sheltering in place protocols of March 2020. Increasingly, social media has been used to crowdsource and disseminate messaging guides, canvassing templates, and media toolkits, in addition to getting the word out about teach-ins with grassroots activists and coordinating large rallies and protests.

One group that has been at the forefront of digital organizing around racial justice is the Movement for Black Lives (M4BL), an explicitly abolitionist, anti-capitalist network that includes more than a hundred and fifty organizations. The work of M4BL advances racial justice by directly influencing and amplifying progressive policy and practice. Color of Change, the nation’s largest online racial justice organization, has also led<a href="h [...]

Key Sites



“Protest is not the end of progress, it is the beginning. I wonder what would happen if all the big companies and celebrities who have showed support on social media came out and used their platform to let activists and protesters speak and be seen? I wonder what would happen if we allowed the outrage to have positive influence in our local government? What would happen if those in power defunded the police & dismantled their racist culture and corrupt power structures? Cities are burning, are you watching? I stand with Minneapolis. I believe in us. Change is gonna come.”

~ Lizzo, Singer, Songwriter, and Flutist


Facebook’s Civil Rights Audit & How Amazon Sells Facial Recognition Tools to Police – Malkia Cyril, Democracy Now!

Also in this section:
  • Communicating for Racial Justice

  • Working with the Media

  • Implicit Bias

  • Framing and Messaging



Caucusing (Affinity Groups)

Implicit Bias


Multicultural Competency


Racial Healing

Racial Reconciliation

Restorative Justice

White Supremacy Culture

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