Working with the Media

Communication strategies have many purposes in racial equity work. People often think of using communication strategies to make their work more visible, for mobilization and to help potential partners and collaborating groups understand better ways in which proposed actions fit (or are in opposition) to their work. Communication strategies are also often tied to accountability strategies - for example, in the case of publicly distributed community report cards that show progress toward or away from racial equity goals.

Institutions in the communication business are also targets for change. For example, the media is an institution that shapes and reflects culture. It helps people form opinions about who is dangerous and who is not, what leadership is and who can be a leader and whether or not a policy being considered is likely to benefit particular groups and individuals. Traditional media reinforce and maintain t [...]




“We continue to confront racism from our past and our present, which is why we must hold everyone, from the highest offices to our own families, accountable for racist words and deeds—and call racism what it is: wrong.”

~ Stacey Abrams, Founder Fair Fight Action


What Would Antiracist Journalism Look Like? – NPC Journalism Institute

Also in this section:
  • Communicating for Racial Justice

  • Using Social Media

  • Implicit Bias

  • Framing and Messaging



Caucusing (Affinity Groups)

Implicit Bias


Multicultural Competency


Racial Healing

Racial Reconciliation

Restorative Justice

White Supremacy Culture

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