Public Opinion and Perception Data

This section offers results of racialized attitudinal research, along with public opinion and perception data. Existing attitudinal data can inform strategies and offer ideas and examples for groups that want to do their own attitudinal research. The section on Communicating includes information about a large and growing body of work that suggests people bring a lot of implicit bias and unexamined assumptions to perceptions about racial issues and, in fact, bring racially charged assumptions to a whole host of attitudes and topics even when race or racism is never explicitly part of the conversation. Knowing this provides some useful ways of thinking about how to present attitude data – making sure to offer context that helps convey the intended message, and “inoculates” people from adding their own messages to the information being presented.


Legacy of Slavery Still Fuels Anti-Black Attitudes in the Deep South
Avidit Acharya, M. Blackwell, and M. Sen
University of Rochester
More Black Than Blue: Politics and Power in the 2019 Black Census
Black Futures Lab

Key Sites

Perception and Public Opinion Data Reports

Poll Finds Broad, Multi-Racial Support for Policies to Transform Policing, Economic Inequities
Marc Abizeid, Mary-Frances Wain, and Reggie Evans
Othering & Belonging Institute; Prosperity Now; Council for Minnesotans of African Heritage
Don’t Call Them “Post-Racial”: Millennials’ Attitudes on Race, Racism and Key Systems in Our Society
Dominique Apollon
Applied Resource Center
On Views of Race and Inequality, Blacks and Whites are Worlds Apart
Pew Research Center
Politics 2020: Protest, Racism, & Policing
Cathy J. Cohen, M. Fowler, V. Medenica, and J. Rogowski
Race in America 2019
Juliana Menasce Horowitz, A. Brown, and K. Cox
Pew Research Center
Racial Attitudes Surveys and Data
University of Arkansas
The Opportunity Survey: Understanding the Roots of Attitudes on Inequality
The Opportunity Agenda

“I just don’t believe that when people are being unjustly oppressed that they should let someone else set rules for them by which they can come out from under that oppression.”

~ Malcolm X


The Circle of Human Concern – john a. powell, Othering & Belonging Institute at UC Berkeley

Also in this section:
  • Demographics and Population Data

  • Issue Data