Public Opinion and Perception Data

This section offers results of racialized attitudinal research, along with public opinion and perception data. Existing attitudinal data can inform strategies and offer ideas and examples for groups that want to do their own attitudinal research. The section on Communicating includes information about a large and growing body of work that suggests people bring a lot of implicit bias and unexamined assumptions to perceptions about racial issues and, in fact, bring racially charged assumptions to a whole host of attitudes and topics even when race or racism is never explicitly part of the conversation. Knowing this provides some useful ways of thinking about how to present attitude data – making sure to offer context that helps convey the intended message, and “inoculates” people from adding their own messages to the information being presented.

Subcategory Title


“I just don’t believe that when people are being unjustly oppressed that they should let someone else set rules for them by which they can come out from under that oppression.”

~ Malcolm X


The Circle of Human Concern – john a. powell, Othering & Belonging Institute at UC Berkeley

Also in this section:
  • Demographics and Population Data

  • Issue Data



Critical Race Theory



Internalized Racism


Racial Equity

Racial Identity Development Theory

Racial Justice

Settler Colonialism

Targeted Universalism

White Privilege

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