Making the Case
Making a strong case for racial equity work includes the ability to tailor a message to particular audiences, whether they are key supporters or “fence-sitters” (see Some Thoughts About Public Will). It can also include ways of using data and stories together, considering how each term motivates action. In addition, whenever communicating about racial equity, or related issues of racism and privilege, it is helpful to understand more about what implicit or explicit biases are present for audiences. Communications strategists research this piece of their work extensively, so they can include context and “inoculating” ideas, words and stories that increase the likelihood that what they are communicating is heard as intended.
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“Any attempt to change a situation either politically or otherwise should be based on the transformation of our own consciousness… You have to understand yourself to some extent, and to the people in the communities, to their deepest desires, their suffering. That kind of deep looking will bring about more understanding of self and of the community… You learn to look not with individual eyes, but with the community eyes. Because the collective insight is always deeper than individual insight.”
~ Thich Nhat Hanh, Buddhist monk
The Argument Over Social Justice – Tiffany Cross, Morning Joe, MSNBC (Segment begins at 8:41)
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