Framing and Messaging

Frames are the way information is organized in individual minds, and, as such are part of how humans make meaning. Why is this important for racial equity communication?

Per the Praxis Project in Fair Game, “If speaking truth were enough to overcome clever distortions and well-funded lies, strategic communications would be simple. But, the way people receive messages is shaped, in part, by underlying concepts that already reside in their minds. These concepts, called ‘frames,’ can reinforce or contradict racial justice messages. Framing is a communications tool that all racial justice communicators need to understand and utilize.”

The Women’s Donor Network and the Communications Consortium Media Center, in their work to reframe the language of reproductive rights in recent health care policy [...]

Examples and Guides for Specific Issue Areas





“Although we all have the right to communicate, historic patterns of privilege, injustice and marginalization mean that we have inequitable access to the tools and resources necessary to fully exercise this right. Bottom line: no change communications strategy is complete without investments in communications and organizing infrastructure that address these inequities.”

~ Makani Themba, Higher Ground Change Strategies


Toni Morrison’s Powerful Words on Racism – The Guardian

Also in this section:
  • Communicating for Racial Justice

  • Using Social Media

  • Implicit Bias

  • Working with the Media



Caucusing (Affinity Groups)

Implicit Bias


Multicultural Competency


Racial Healing

Racial Reconciliation

Restorative Justice

White Supremacy Culture

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