Evaluation Design
The design phase is where groups make specific decisions about what information will be collected, how, and when. In an ideal situation, these decisions would be driven by the questions the group has chosen to ask, and the level of specificity, surety and timeliness needed to answer the questions. In the real world, evaluation design usually considers those issues, but final decisions are often made based on available capacities and resources for evaluation, the kinds of information that key audiences believe matters, the difficulty or ease of getting data from various people, groups and systems, and other real world issues. This is a key step to watch for privilege influencing the work. Privilege infects evaluation when these real world issues override the integrity of evaluation – often not with that intent, but with that impact. This happens when, for example, communities or programs are judged as “failures” based on looking for results too soon, but reporting them anyway, or failing to control for inequitable distribution of opportunities and system resources in looking at why certain groups score less well on health, education and income measures.
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“If a community has to be evaluated by a foundation, then the foundation has to be evaluated by the community. This is scary for foundations, and difficult for communities.”
~ Barbara Major, Racial Justice Activist,
Flipping the Script: White Privilege and Community Building
SPOTLIGHT
Leading for Equity – Gita Gulati-Partee, TEDxUNCSalon
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GLOSSARY